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Edna Culpepper
The Lady Jeweler of NSB


Edna THE LADY JEWELER of NSB ..A spirit speaks to the primitive and creative energy inside of me.  Whether, dressed in business attire or blue jeans, I may move to the rhythms of society or not, but the woman inside dances with the fire of my soul.  This energy nurtures my spirit and manifests my world.” Edna

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Above and Beyond Quality

The creation of designer jewelry has unique aspects different from any other art form.  It has one function – to be decorative. Our mission is to bring  you the following combination of factors – the freedom to invent, to explore with a thorough knowledge of technical factors. Our no compromise commitment to you as your Lady Jeweler.

Cultivating Lasting Relationships

When you order from us, whether it’s your first or tenth time, you become part of our family. During your search for the perfect wearable art piece of jewelry, we are here to help.  We are service after the sale. 

Wear It Like No One Else – It’s YOU!

Be a Rock Star, WEAR OUR STONES. 
This collection of Wearable Art Jewelry, created by unexpected Designer’s were selected with YOU in mind!  I find tracing the origins and development of jewelry to be fascinating and enlightening. I am hopeful that you fully appreciate the craftsmanship involved in making each piece as well as the abundant lore associated with them. – Edna THE LADY JEWELER – 386-407-9000

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Video Transcript Edna THE LADY JEWELER

Hi my name is Edna  Culpepper, founder of Beachside Jewelers of New Smyrna, Beachsyde Jewelers and I have been actively involved in the jewelry business for over 25 years.  Also, I am GIA certified. I have a location with a very small office front on Flagler Avenue in New Smyrna but I’m primarily online. 

I’m here today, not only introduce myself but to share with you how the corona virus has affected my small business.  I think that a lot of small businesses were in the process of making a hard left in regards to getting involved with on-line marketing/sales. Also, getting comfortable with  cameras, finding our way around the Dot Coms, working with the computer! I think what has happened is now we have to go online. No options.  Moving forward, the future of our small business landscape – the way in which people shop and do business has changed forever, but the way that I personally approach my customers has not changed.

Customer service has not changed but the ability for me to reach out as a small business has changed.  That’s why today I’m doing this short video to say HI I AM EDNA CULPEPPER,  Thank you.

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